I love to talk branding, and consider myself somewhat of an expert on the topic. But there’s arguably no greater expert on the subject than Pentagram partner Michael Bierut. This short YouTube video presents four logo structures:
- The wordmark
- Abstract iconography
- The logo system
Mr. Bierut recently recently sat down with 99% Invisible’s Roman Mars to discuss how he employed the logo system structure for the Obama and Clinton presidential campaigns, and how the rise of social media and online publishing has made way for widespread criticism of big brands. Listen here, or download the podcast to your favourite mobile app.
An issue I run into when setting up long-form documents in InDesign occurs when I’m establishing sections. The problem being that starting a new section bumps the first page of that section out of its current spread. That’s no good at all good sir (or madam)!
As is normally the case, the solution was quite simple. You need to deselect Allow Selected Spread to Shuffle in the “Page” panel contextual menu. I recorded this wee tutorial that shows how to do just that. Thanks for watching!
If there’s one area of type usage that I continually find myself checking and double-checking, it’s the proper use of dashes. I can never seem to get this practice nailed down. Thankfully, Comma Queen Mary Norris has this down pat. Here she is—surrounded by her many books—breaking it down in simple terms for novices like me.
My favourite YouTube comment from this video: “I like to believe her voice is a little hoarse due to a career spent hollering at people over petty punctuation sins.”
From The School of Life.
“The price we pay for being generalists is that we’ll be less good at any one of the many activities we perform than someone who did only one thing their whole life long.”
I backed this project on Kickstarter the other day. Now I anxiously await the delivery of my super-awesome messenger camera bag in December. This will prove to be a lesson in patience.
Improvements to the latest upgrade to the web clipper include integration with LinkedIn, YouTube and Amazon and the ability to save Gmail attachments.
Here’s a quick way to open a new document (letter size or tabloid, both portrait and landscape), and add bleed guides. Click here to download the actions (Zip).