How to mask Photoshop layer effects

Have you ever wanted to mask a part of a layer effect, but not the image itself? Here’s a really quick way to do it:

I don’t know in what version Adobe introduced this feature. If you happen to know, please share in the comments. For this tutorial I used Photoshop CC 2017.

The ever evolving logo landscape

I love to talk branding, and consider myself somewhat of an expert on the topic. But there’s arguably no greater expert on the subject than Pentagram partner Michael Bierut. This short YouTube video presents four logo structures:

  1. The wordmark
  2. Pictoral
  3. Abstract iconography
  4. The logo system

Mr. Bierut recently recently sat down with 99% Invisible’s Roman Mars to discuss how he employed the logo system structure for the Obama and Clinton presidential campaigns, and how the rise of social media and online publishing has made way for widespread criticism of big brands.  Listen here, or download the podcast to your favourite mobile app.

InDesign page numbering tip

An issue I run into when setting up long-form documents in InDesign occurs when I’m establishing sections. The problem being that starting a new section bumps the first page of that section out of its current spread. That’s no good at all good sir (or madam)!

As is normally the case, the solution was quite simple. You need to deselect Allow Selected Spread to Shuffle in the “Page” panel contextual menu. I recorded this wee tutorial that shows how to do just that. Thanks for watching!

Dashes—hyphens, en and em dashes—and how to use them.

If there’s one area of type usage that I continually find myself checking and double-checking, it’s the proper use of dashes. I can never seem to get this practice nailed down. Thankfully, Comma Queen Mary Norris has this down pat. Here she is—surrounded by her many books—breaking it down in simple terms for novices like me.

My favourite YouTube comment from this video: “I like to believe her voice is a little hoarse due to a career spent hollering at people over petty punctuation sins.”