The ever evolving logo landscape

I love to talk branding, and consider myself somewhat of an expert on the topic. But there’s arguably no greater expert on the subject than Pentagram partner Michael Bierut. This short YouTube video presents four logo structures:

  1. The wordmark
  2. Pictoral
  3. Abstract iconography
  4. The logo system

Mr. Bierut recently recently sat down with 99% Invisible’s Roman Mars to discuss how he employed the logo system structure for the Obama and Clinton presidential campaigns, and how the rise of social media and online publishing has made way for widespread criticism of big brands.  Listen here, or download the podcast to your favourite mobile app.

InDesign page numbering tip

An issue I run into when setting up long-form documents in InDesign occurs when I’m establishing sections. The problem being that starting a new section bumps the first page of that section out of its current spread. That’s no good at all good sir (or madam)!

As is normally the case, the solution was quite simple. You need to deselect Allow Selected Spread to Shuffle in the “Page” panel contextual menu. I recorded this wee tutorial that shows how to do just that. Thanks for watching!

Taste of Faith

Eastview Community Church partners with Forward House, a ministry for men in the process of rebuilding their lives. On Tuesday nights, Taste of Faith meets under the guidance of a trained chef to learn how to cook while sharing their faith experiences.

SamsonStudios was commissioned to provide artwork for the t-shirts worn by the aspiring chefs at a public event they host later this month. This pro-bono project proved to be a lot of fun.

[Borrowed video] Stephen Fry: Kinetic Typography

I borrowed this from John Saddington, who gives credit to Michael John Beil for bringing it to his attention. It originates from Matthew Rogers. It is he who adds some very slick motion graphics to Stephen Fry’s clever narrative on language.

Hope you enjoy it as much as I did