The ever evolving logo landscape

I love to talk branding, and consider myself somewhat of an expert on the topic. But there’s arguably no greater expert on the subject than Pentagram partner Michael Bierut. This short YouTube video presents four logo structures:

  1. The wordmark
  2. Pictoral
  3. Abstract iconography
  4. The logo system

Mr. Bierut recently recently sat down with 99% Invisible’s Roman Mars to discuss how he employed the logo system structure for the Obama and Clinton presidential campaigns, and how the rise of social media and online publishing has made way for widespread criticism of big brands.  Listen here, or download the podcast to your favourite mobile app.

Positive Psychology and the Happiness Advantage

Last night as I was preparing for an upcoming speaking gig, my wife showed me a TEDx talk she had watched earlier that day at a workshop. She was initially drawing my attention to the presentation style as a way to help me as I rehearsed my own talk. But it was the subject matter that resonated most with me. In the following video, Shawn Achor introduces Positive Psychology and explains how we can train our brains to work more successfully, simply by focusing on the positives.

Continue reading Positive Psychology and the Happiness Advantage

The Lego® Story

As a business owner I found “The Lego® Story” to be quite inspiring. It’s a tale of ingenuity, creativity and most of all perseverance.I’m also a big fan of the Lego toy line. I grew up playing with Lego, just as my 2 children do today.

If you have 17 minutes to spare, please check it out!

I took a break

…A long one. And as the experts say it’s bad form to write blog posts to apologize for not writing, I will not do so. Rather, I’ll simply state the obvious: I fell off the wagon. The blogging wagon that is. This is my first post since June and I’m not sorry.

In business, as in life, one must occasionally shift one’s focus. Did I lose readers? Most likely. But my audience is small, I can start over. Did I weaken ties with others in my industry or potential clients? Maybe. But that’s okay too.

Summer arrived and my thoughts of writing departed. The ideas just weren’t there, and I wasn’t about to force myself to sit down and write. Like any creative process, the best results stem from an organic, natural desire to work it through.

Summer departed and fresh ideas moved back into the parking lot I call a brain. So I guess I’m back on the wagon. Can I commit to a frequent blogging schedule? No way. Is that a bad thing? Depends on who you ask. I’m not going to sweat it though.


Distractions by Maryl (Flickr Creative Commons)

Good distractions:

  • Scanning your RSS feeds for daily inspiration and tech news
  • Taking the dog for a walk or going for a run over lunch
  • Posting your latest blog post or other industry-related items on your social networks
  • Enjoying a cup of french roast between afternoon jobs
  • Writing a blog post on distractions.
Bad distractions
  • Taking unimportant phone calls or emails mid-job
  • Movie trailers
  • Posting your latest guacamole recipe on your social networks
  •  Emptying the dishwasher
  • Hydro meeter readers
  • Writing a blog post on distractions.
Photo courtesy Maryl via Flickr Creative Commons