The ever evolving logo landscape

I love to talk branding, and consider myself somewhat of an expert on the topic. But there’s arguably no greater expert on the subject than Pentagram partner Michael Bierut. This short YouTube video presents four logo structures:

  1. The wordmark
  2. Pictoral
  3. Abstract iconography
  4. The logo system

Mr. Bierut recently recently sat down with 99% Invisible’s Roman Mars to discuss how he employed the logo system structure for the Obama and Clinton presidential campaigns, and how the rise of social media and online publishing has made way for widespread criticism of big brands.  Listen here, or download the podcast to your favourite mobile app.

InDesign page numbering tip

An issue I run into when setting up long-form documents in InDesign occurs when I’m establishing sections. The problem being that starting a new section bumps the first page of that section out of its current spread. That’s no good at all good sir (or madam)!

As is normally the case, the solution was quite simple. You need to deselect Allow Selected Spread to Shuffle in the “Page” panel contextual menu. I recorded this wee tutorial that shows how to do just that. Thanks for watching!

Letters to Dad: Above the clouds

Recently air travel has become a somewhat emotional experience for me. It’s not due to unpleasant flight conditions, unfriendly staff or anything like that. It’s just been – I don’t know – different.

Just yesterday for example, I’m looking through family photos and sketching portraits, and before you know it I’m in tears. Maybe it was a lack of sleep, the music I was listening to, or that I was heading to a funeral upon touchdown. Who knows, and what difference does it matter to investigate further?  Just face it dude, you’re a softy.

The following is a snippet from my DayOne Journal, dated May 20:

Thirty-three thousand feet above ground is thirty-three thousand feet closer to heaven. At least that’s what I imagine. Ever since I was a kid I’ve always seen heaven as a place above the clouds, fluffy white and sunlit.

There’s not a lot to do on an airplane. It’s not like you can check Facebook. So as I flip through the photos on my phone, I pause at the one I took of dad days before his passing. This photo I choose not to share, it’s just for me. I zoom in close and run my finger along the side of his face. It feels like glass, artificial, not real. I notice he’s not looking directly into the camera, his gaze is off to the right. Perhaps he is smiling at my mother, or maybe he is lost in thought, I’ll never know.

Time passes but the hole in my heat refuses to heal.

So at thirty-three thousand feet I take comfort in perceived proximity to paradise.


Letters to Dad: The day I said goodbye

I remember sitting at the foot of your hospital bed. You’d made little improvement, still we thought you were on the mend. I’d been there close to a week and felt the pull to go home with the family. Knowing you were missing the kids, I promised you that when I returned, we’d all come.

I kissed your head and walked out the door and a couple of hours later I boarded a plane. Within 48 hours of my departure you were gone.

The decision to go home when I did still weighs heavy on my heart two years later. The scene replays in my memory all the time.

Movie preview: The Force Awakens

In the Fall of 2015, Christian publication, Faith & Friends commissioned me to write a preview for the seventh film in the Star Wars saga. The full-length submission is below, the published article is found here. Thanks for reading.

There has been an awakening, have you felt it? That low rumbling you’re hearing is the sound of millions of fan boys and girls shuffling their feet as theatre lineups take shape. Right about now a multitude of forty-somethings are dusting off their action figures and packing their Star Wars lunch boxes to prepare for a long wait in line.

I don’t mean to tease, I was brought up on Star Wars and have the paraphernalia to prove it: bed sheets, board games, toys and books. Imperials and bounty hunters are tattooed on my arm. I count myself among the throng of fans who have been worked into a frenzy since Disney’s purchase of Lucasfilm in 2012. At first sceptical, most of us have since been swayed by Episode VII director JJ Abram’s insistence that he is keeping to traditional filmmaking. The magazine spreads, behind the scenes photos and subsequent movie trailers deliver X-wing fighters and creatures that show little sign of CGI enhancement. So far so good, and not a Gungan to be seen.

We can only speculate what Abrams and company have in store for this franchise. But for the traditionalists, the diehards who long to experience the magic of Episodes IV through V all over again, The Force Awakens is our new hope.

At its core, Star Wars is a redemption story that reminds us that we have the ability to return to the light, no matter how far we’ve strayed from the path of righteousness.

Little is known of the latest film’s plot. What we’ve gleaned from the trailers and rumour sites is that heroes Rey, Finn and Poe Dameron of the Resistance are aided by stalwarts Han Solo, Princess Leia in the fight against new baddies Kylo Ren, Captain Phasma and a legion of stormtroopers that comprise the First Order. Somewhere in the nether regions of the galaxy lurks the recluse Luke Skywalker, poised once again to bring balance to the Force.

The balance between good and evil, dark and light, is central to the Star Wars saga. Follow the tale of Anakin Skywalker and you’ll see he’s not much different from the rest of us (Albeit he has mad Jedi skills and wields a lightsaber). Even though God knows what’s in store for us (our destiny), we have been given the freedom to choose our own paths.

At its core, Star Wars is a redemption story that reminds us that we have the ability to return to the light, no matter how far we’ve strayed from the path of righteousness. Perhaps that’s why Star Wars has had a lasting impact on my life. I have characters from the evil Empire tattooed on my arm to remind me that the angels and devils on my shoulder are very real. This is my reminder that I am not infallible and the choice to sin is mine alone.

I’m excited for the future of the Star Wars franchise and I’m glad that I have been able to share my love of the saga with my children, even if that meant I had to endure the prequel trilogy. I’m hopeful that I can use my love of Star Wars as a way to speak my faith into their lives, and into the lives of others.

Photo by Krause, Johansen - © LucasFilm.Ltd

The Rundown

Episode I: The Phantom Menace
George Luca introduces us to cute and cuddly Anakin Skywalker, the mysterious Midi-chlorians, and Jar Jar Binks. If this were the first film of the saga to be released, it would most certainly have been the last as well.

Episode II: Attack of the Clones
Less Jar Jar, more teen angst. Young Anakin Skywalker struggles with his place in the Jedi order, and we finally get a glimpse of the clone wars we’d all heard about. Little did we know we’d be inundated with 6 seasons of animated episodes, and a ton Lego sets we never needed.

Episode III: Revenge of the Sith
Anakin reaches a tipping point. Conflicted between good and evil, and an inability to accept things he cannot change, he is swayed by the smooth-talking Darth Sidious, and dons the black cloak. A fiery duel with former BFF Obi Wan Kenobi ensues and the rest is history.

Episode IV: A New Hope
A band of unlikely heroes save a princess, join a rebellion and blow up a super space station. Everyone goes home happy except Darth Vader, who is left spinning into the abyss in his custom Tie Fighter. If you haven’t yet seen a Star Wars film, start here.

Episode V: The Empire Strikes Back
A cult favourite and arguably the best film of the franchise. Luke Skywalker is hung out to freeze by on the planet Hoth, bails on his buddies and goes to Dagobah to be trained as a Jedi by Kermit the Frog. Darth and the gang get back at the Rebellion by crashing a party on the cloudy city of Bespin, freezing Han Solo in carbon and dropping the biggest bombshell in cinematic history on young Luke Skywalker.

Episode VI: Return of the Jedi
“It’s a Trap!” Action ensues as Jedi Luke Skywalker executes a plan to save Han Solo from the clutches of slimy gangster Jabba the Hutt. The Skywalkers face off in the final battle between good and evil and the Rebels take to the skies and the forests of Endor—where with the help of some furry little friends—they quash the Empire once and for all. Or so we thought.